Wildly Tasty
An ongoing creative partnership since 2022, translating Louisa's vision into a visual identity built from the ground up. What started as a direct-to-consumer operation has grown into a range now stocked in Ocado, available across nurseries and the health sector, including the NHS.
The work spans the full visual identity: logo, colour system, illustration and pattern language, evolving through multiple iterations of packaging as the range has grown. The website was designed to reflect the brand's values, playful approach and commitment to the planet.
Brand identity, packaging and web design for Wildly Tasty, a UK brand making nutritious plant-based meals for children and families, founded by Louisa, formerly Head of Recipe Development at Mindful Chef.
BRANDING · PACKAGING · WEB DESIGN
BRAND ELEMENTS
Logo & brand patterns
The logo mark was originally created by hand using ink and brush. The brand patterns are built from a collection of hand-drawn elements — including leaves and textured details — created specifically for Wildly Tasty.
Primary logo
Secondary logo
PACKAGING EVOLUTION
Evolving system
The packaging has evolved alongside the brand, adapting to new products, formats and manufacturing requirements. The core design system has remained consistent throughout, flexing across different dimensions and templates as the product range has expanded, while maintaining a cohesive visual identity.
Current system
Initial launch
Expanded family range
CURRENT RANGE
WEBSITE DESIGN
